REBRANDING
WEBDESIGN
SOCIALS
POSTERS
LE BOURVIL
– THEATRE / PARIS –
Introduction
Small theater by the size, great theater by its longevity and its programming Bourvil is an institution!
The little story is that Bourvil was very close to the former owners of the theater. Not having had the chance to know this place because, left too early, it is his widow who will give the authorization to baptize it “LE BOURVIL” she will write: “Bourvil, of his life, would have loved that a place like this one carries his name rather than a large room which does not have anything any more to prove”
In 2023 the theater will celebrate its 40th anniversary and will have a new skin! We wish him many more beautiful decades ahead!!!
CHALLENGES
With modernized programming, new talent, and new management, the visual identity has become obsolete, not reflecting the new perspective of the theater.
The goal of this redesign is to make the entire visual identity very consistent and easily recognizable to stand out from its competitors.
SOLUTIONS
I designed this new identity with accessibility and recognition in mind.
A logo without frills, simple but effective with some subtle details adaptable to a multitude of media and readable for young and old.
I reviewed the general aspect in the smallest details, from the facade to the website through the complete signage of the theater.
01. BRAND IDENTITY
Creating a strong and recognizable identity was very important to be recognized by the community.
The colors of the Rainbow flag were logically used. At the same time, an iconic, out-of-the-box typography was used to reinforce the uniqueness of this project.
– LOGO –
– Fonts –
– Colors –
02. WEBDESIGN
The great particularity for this request of website was to integrate a software of creation of print on demand in order to be able to personalize the tshirts directly from the site and in the most intuitive way possible.in addition to this request it was necessary for them to have an ecommerce site which was at the same time fast and effective able to treat a great number of order.
03. POSTERS
Creating a strong and recognizable identity was very important to be recognized by the community.
The colors of the Rainbow flag were logically used. At the same time, an iconic, out-of-the-box typography was used to reinforce the uniqueness of this project.
03. MEDIAS
Creating their brand identity through social networks was a real challenge. On the one hand to stand out from competitors on the web, on the other hand to create impactful and eye-catching visuals recognizable everywhere.
