BRANDING
FACTORY ADDICT
– TEXTILE / FRANCE –
Introduction
FACTORY ADDICT is a French textile brand for whom difference is a source of inspiration.
With their love of textile know-how, they work with factories in Bangladesh and Portugal to offer unique, mixed and rich eco responsible materials for women of all sizes who believe that their shapes are their major assets.
CHALLENGES
In a textile market which, as we know, is extremely competitive, it was necessary to give Factory Addict an image to their image.
I was in charge of representing their vision of textile with a graphic charter that represents both the eco-responsible side but also the chic side.
SOLUTIONS
This logo and everything that comes out of it is a representation of the ambition of Factory Addict, inspired by the simple and movement-oriented codes of the textile industry.
01. BRAND IDENTITY
– LOGO –
– Fonts –
– Colors –
02. MEDIAS / PRINT