CHALLENGES

One of the initial challenges was to ensure that the brand identity was distinguishable in this crowded domain. 

It was crucial to create a unique and compelling brand identity that resonates with the target audience.

Additionally, the brand identity shall reflect the values and personality of the company and be easily memorable.

SOLUTIONS

I created their identity keeping in mind the most 2 important things :

The first one being to combine attractive and grateful colors. The blue color for the WATER which is at the center of their daily job. And then the orange to underline the warmth and create a nice contrast with the blue. 

Their area of expertise also needed to be easily recognizable, hence the use of the icon in the logo, which can also be used on its own depending on the needs.